Friday, March 12, 2010

Tactics against GMOs

Suggestions

1 REVOKE Monsanto's corporate charter. Google "revoke corporate charter"

2 PETA has a lesson for every progressive movement in the world. They have gotten media time and attention, changed the behaviour and beliefs of a public that really didn't care, even gotten laws passed. How?
By using the two great laws of advertising;
1) Sex sells
2) celebrity sells, meaning people listen to what celebrities say

One bareass celebrity at a protest gets more attention than 100,000 signatures on a petition.
Naked women get attention.
We can take advantage of that, because i know there a lot of beautiful women against GMOs.

Imagine 1000 naked women in front of the White House chanting "No no GMO, GMO has got to go"!
This can be done anywhere, scaled to size. It works for PETA, it can work for us.

3 CELEBRITIES- movie stars, music stars, even porn stars. People pay attention to celebrities. We would do well to pay special attention to recruiting as many celebrities as possible, including on the local level, because there are tons of celebrities out there who feel strongly about GMOs, so let's give them a chance to help. If you are doing an event in your town, recruit the local celebrities, make sure to prominently include their names in the press releases you send out and the flyers you put up

4 CONCERTS Remember the Tibet concerts, farm aid, bangladest, the more recent events. It would be great if some big name like Neil Young (i'm dating myself) would front an event. Even on a local level, it can be your local band playing a benefit night at a bar, or your local folksinger playing a house concert in someone's living room

5 DESTROY DEMAND, by Sowing seeds of doubt in people's mind.

Men, are GMOs ruining your sexual performance?
Women, are GMOs spoiling your health and beauty.
Mothers, will GMOs cause your children health problems later in life.
The government says GMOs are safe. They said that about DDT.
The government says GMOs are safe. You trust your government, don't you?
How does it feel to be a guinea pig (for GMOs)
How does it feel to be a lab rat?
Hey, have you heard-Monsanto just won an award for Most Unethical Corporation in the world, mostly because of GMOs
Is it really worth using a product that will give you cancer, just to kill a few weeds (Roundup)

Don't lecture, just throw it out there. Even if you are a single mom going crazy with your kids, this is something you can do.

It would be great if ads like these made it into Sports Illustrated, Cosmopolitan, Good Housekeeping, but even if they don't, every person you ask these questions of, is one more person doubting GMOs, and if people stop buying, no more GMOs.

6 what if someone wrote a book called
"Are GMOs undermining your health", (or something like that), and then a website went up, http;//www.aregmosunderminingyourhealth.com. What if that book got advertised, not as a political ad, but purely as business, meaning the ads could not be refused. Just putting that title out is a message. It could go on flyers, or in the little classified ads in local papers, the type that cost $5-10, and all the ad would have to be is "New book, aregmosundermining your health.com"

7 PRESSURE BUSINESS
Corporate Social Responsibility is the technical name (google it) for a movement to pressure businesses into sustainable practices.
Especially now that Monsanto has been winning awards for Most Unethical Corporation in the World, it will be a lot easier to pressure food stores and hardware stores to stop carrying their products, and to make the deeper point about dangers of GMOs.
Trader Joe's, Whole Foods, Costco, Ace Hardware, True Value Hardware.
Also,does anyone remember the grape boycotts, which were used on the behalf of farmworkers

8 LABELING Getting certain businesses to label foods without GMOs
Where i live, there is a chain of stores, mostly catering to average middle class people, called Trader Joe's. They already have labels on cheese that has no rBGH. Could they be gotten to label foods without GMOs, which would get people asking the question, what wrong with GMO? Certainly there is a worldwide movent to label all foods; getting some big chains with the program would be a big impetus. If anybody says why bother, response is "people have a RIGHT TO KNOW"

9 DIVEST
during the anti apartheid movement, a major tactic was pressuring large institutions, especially large public institutions, to divest themselves of stock and investments in South Africa. Can this be started with Monsanto, later turned to all GMOs?

10 TWO GROUP NAMES that sound especially powerful to my ear are
MOTHERS against GMOs
STUDENTS against GMOs
If these groups don't already exist, it's time they did

11 CONFLATE Monsanto=moral leprosy=GMOs
monsanto has now been named Least Ethical Company in the world.
If we can, in the public mind, equate monsanto with GMOs with sliminess, Monsanto can be used as a poster child.
This is not strictly logically correct, but is a tactic that has been used to win a lot of elections. 1988 comes to mind, when George Bush I successfully equated Mike Dukakis with Willie Horton.

This is all about how you present the statement. i don't have a clear suggestion for wording how the issue is framed, and it's hugely important. Google the work of George Lakoff at the Rockridge Institute to see how important

12 TWITTER
this might go with Conflate. Twitter to everyone you know the news about Monsanto's #1 Award. Especially if we can get some people with big followings to retweet, it could go viral, destroying GMO credibility almost overnight, if we can link Monsanto=GMO=Moral leprosy.
Later on, keep twittering about the latest atrocities.

13 NETWORK with ALLIES
It seems to me that every environmental group in the world is a natural ally. Every progressive political organization. Every left wing church, like the Unitarians and Religious Science. Even mainstream churches, if they thought about it, might get riled up if asked
"Do you think it's right for man to play god?"
"Do you think it's right to interfere with God's handiwork"?

Certainly, many of us are horrified at anti abortion, anti Gay, anti immigrant groups, but there is an old saying "my enemy's enemy is my friend", and if anyone is against GMOs i say Amen, brother, and let's agree to disagree on the other stuff.

1 comment:

  1. Here's another thing you can do. Teach your kids this song: http://youtu.be/iAeBpoKfnPU

    "Old Man Santo Had a Farm" and he raised GMOs

    ReplyDelete